Focus group Introduction -by Chloe Cleary

Focus group
Introduction

For part of our primary research we had to conduct a focus group for our product (dairy milk). We wanted to find out what companies people like, what chocolate did people like from the companies, find out peoples views on the price, and if the product being fare trade makes a difference and we also had to find out the opinions on advertising, the taste and packaging.  The focus group was  

conducted by Declan and Aaron.